Partner Voice Survey

Please complete this form to help AMD engage deeper, enable faster, and simplify doing business to accelerate our mutual growth.

SECTION 1: YOUR PROFILE

SECTION 2: ENGAGE DEEPER

How well is AMD partnering with you to drive strategic growth?

SECTION 3: ENABLE FASTER

How well is AMD equipping you to win and deploy in the market?

SECTION 4: EASE OF DOING BUSINESS

How simple and predictable is it to work with AMD?

SECTION 5: FUTURE GROWTH OUTLOOK

All questions are mandatory

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Name ^*

Company ^*

Partner Type ^*

Distributor

Reseller

System Integrator

ISV

Other (please specify)

Primary Business Focus ^*

(Select all that apply, up to a max of 5)

AI Infrastructure

Data Center

Enterprise

HPC

Edge

What percentage of your business is on AMD in terms of revenue share?^*

Less than 10%

10-25%

25–50%

More than 50%

What are your focus verticals? ^*

(Select all that apply)

BFSI

Healthcare

Education

Manufacturing

Media & Entertainment

IT/IT Enabled Services

Government / Public Sector

Other (please specify)

Business AlignmentHow aligned is AMD with your business and growth priorities?^*

5 – Highly aligned

4 – Aligned

3 – Neutral

2 – Slightly misaligned

1 – Not aligned

Quality of EngagementHow satisfied are you with engagement from AMD teams?^*

5 – Extremely satisfied

4 – Satisfied

3 – Neutral

2 – Slightly misaligned

1 – Dissatisfied

Most Valuable Engagement FormatsWhich engagement formats are most valuable?^*

(Select upto 3)

Meetings with AMD executive leadership

Partner events

Webinars / virtual training sessions

Industry events

Advisory councils

In-person training sessions

What Would Help Us Engage Deeper?What would help AMD engage more deeply?^*

(Select upto 3)

AI-focused solution workshops

Industry-specific GTM planning

Joint account planning

Customer co-selling opportunities

Executive alignment sessions

Stronger local field presence

Value of Sales & Marketing ResourcesHow effective are AMD resources?^*

5 – Extremely useful

4 – Very useful

3 – Neutral

2 – Slightly useful

1 – Not useful

What improvements in how AMD engages with you would help drive better outcomes?^*

250 characters remaining

Competitive ReadinessHow well equipped is your organization to position AMD against competition?^*

5 – Extremely well equipped

4 – Well equipped

3 – Moderately equipped

2 – Limited capability

1 – Not equipped

Sales Team ConfidenceHow confident are your sales teams in articulating the value proposition of AMD solutions across key workloads (AI, data center, enterprise computing)?^*

5 – Highly confident

4 – Confident

3 – Moderately confident

2 – Slightly confident

1 – Not confident

Technical Enablement EffectivenessHow effective are AMD’s technical enablement programs in building your organization’s competency?^*

5 – Extremely effective

4 – Very effective

3 – Neutral

2 – Slightly ineffective

1 – Not effective

Demo & PoC EnablementHow effective are AMD demo units, demo environments, and PoCs in enabling customer conversations?^*

5 – Extremely effective

4 – Very effective

3 – Neutral

2 – Slightly ineffective

1 – Not effective

Which Solution Areas Need the Most Enablement?^*

AI Infrastructure (GPUs / accelerators)

EPYC data center platforms

Enterprise computing

Client compute

Other (please specify)

What additional enablement support from AMD would help you close more AMD opportunities?^*

250 characters remaining

AMD Partner Network (APN) portalHow easy is it to navigate the AMD Partner Network (APN) portal and find the information you need?^*

5 – Very Easy

4 – Easy

3 – Neutral

2 – Difficult

1 – Very difficult

Clarity of Tier Structure & BenefitsHow clearly do you understand the AMD partner tier/status structure and associated benefits?^*

5 – Very Clear

4 – Clear

3 – Neutral

2 – Somewhat unclear

1 – Unclear

Incentive CompetitivenessHow competitive are AMD incentives compared to industry standards?^*

5 – Better than industry

4 – Competitive

3 – At par with industry

2 – Slightly lower than industry

1 – Not competitive

Incentive Operations (Reporting & Payout Timeliness)How efficient are the reconciliation, reporting processes, and payout timelines for incentives?^*

5 – Very efficient

4 – Efficient

3 – Neutral

2 – Inefficient

1 – Very inefficient

Biggest Operational ChallengesWhat are your biggest operational challenges in working with AMD?^*

(Select up to 3)

Lack of visibility on incentives

Complex reporting processes

Difficulty tracking thresholds for partner tiers

Portal usability issues

Delays in incentive payouts

Slow deal approvals

Other (please specify)

What process changes could AMD make to simplify doing business with you?^*

250 characters remaining

Biggest Growth Opportunity (Next 12 Months)Where do you see the biggest growth opportunity with AMD in the next 12 months?^*

(Select all that apply)

AI Infrastructure

Enterprise refresh

Clients PCs/ Workstations

Edge

Other (please specify)

Top Barriers to GrowthWhat are the top barriers to growing your AMD business? *^*

(Select up to 3)

Limited demand generation

Strong competitor pull

Pricing/margin challenges

Limited field support

Lack of AI-ready solutions

Slow internal approvals (your organization)

Limited marketing support

Other (please specify)

Overall Partnership ScoreHow likely are you to recommend AMD as a strategic partner?^*

5 – Extremely likely

4 – Likely

3 – Neutral

2 – Unlikely

1 – Not at all likely

If AMD could do things differently to help you grow faster, what would they be?*^*

250 characters remaining

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